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CNN: Why we value gemstones


Posted by: Editor
Date: 10/8/2017
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CNN published an interesting article last week about the “Psychology, history and the market: Why we value gemstones”

For sure this can spark a renewed interest into diamonds, so I will recap the important parts so that you can address your customer’s expectations accordingly.

Our fascination with precious stones comes from long before the Greeks and Romans. The Romans believed that diamonds were splinters of falling stars, while the ancient Greeks considered them to be the tears of the gods. Pearls were also highly prized in ancient societies. Regarded as a currency for affection and love, the silky round bulbs were often offered to women on their wedding days to promote fertility.

Today the value of a gemstone is determined by more than just supply and demand. Some research suggests that our pursuit of shiny objects is because it reminds us of the glossy surface of a body of water. Our pursuit of them may be rooted in a simple urge to survive.

Today, there are scientific ways of assessing the value of a precious stone. In addition to its rarity, a gem's market value is often determined by its clarity, cut, color and carat, but ultimately, a jewel is worth whatever bidders are willing to pay for it. Just like in the art world, contemporary culture and trends also play their part.

History can too. Worn, transported or exchanged, a gem often carries the stories of its previous owners. Some of the world's most prized stones are valued for their pasts.


Read the full article here:
http://edition.cnn.com/style/article/why-we-value-gemstones/index.html



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