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When production exceeds demand

Posted by: Editor
Date: 8/10/2017

We all love diamonds, but the diamond markets are volatile. Demand is high, but production is higher. That is, in essence, the state of our industry. 

This means that there is pressure to sell off the goods cheaper than planned, or in other words, the prices are going down. But the rough diamond prices stay high. 

What can we do to improve this difficult situation? If we would be the OPEC, we would limit production, but we are not that organized and have no control over production. The key is that production is a factor of the amount of factories, machines and people producing. 

To survive these times, it will be more efficient to lower production costs and to increase demand through marketing. 


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